LinksofLondon, a renowned British luxury modern jewelry brand, was founded in 1990. It specializes in designing and producing sterling silver and 18K gold jewelry, watches, and gifts. With its headquarters located in London, LinksofLondon has expanded its presence globally, with 84 flagship stores and 211 retail counters in 9 countries, including the UK, China, USA, and Japan. In July 2006, LinksofLondon became a part of the FolliFollie Group. As an iconic piece, Kate Middleton, the Duchess of Cambridge, wore the Hope Collection white crystal earrings from LinksofLondon in her engagement photos with Prince William.