Yellow is a primary color in the subtractive color model, often associated with warmth, happiness, and joy. It falls between green and orange on the color spectrum. In terms of psychology, yellow stimulates creativity and positivity. In nature, it represents the sun, light, and energy.

• Yellow holds great significance in various cultures worldwide. In Western cultures, it symbolizes optimism and enlightenment. In Asian cultures, it is associated with royalty, prosperity, and luck.
• In art and design, yellow can be used to evoke attention, grab focus, and convey a sense of happiness. It is often used for highlighting important elements or creating contrast.
• Yellow is commonly used in advertising and signage to catch attention and stimulate impulse buying. It is believed to increase mental activity and stimulate the nervous system, making it an ideal color choice for marketing campaigns.
• However, yellow can also have negative connotations. In some cultures, it is associated with cowardice or deceit. In certain contexts, it can be overwhelming or create feelings of anxiety.
• In web design, yellow is used sparingly due to its brightness and potential visual fatigue. It is best suited for call-to-action buttons, notifications, or elements that require immediate attention.

In conclusion, yellow is a vibrant and attention-grabbing color that symbolizes happiness, optimism, and creativity. Whether used in art, culture, or design, it can evoke positive emotions and engage the audience effectively.